Bangladesh Television (BTV) Modernizes and Expands Reach with TiCON Systems' OTT Platform on AWS
Posted July 24, 2024
Bangladesh Television (BTV), established in 1964, is the state-owned national broadcaster of Bangladesh. As the largest television network in the country, BTV serves millions of viewers with a diverse range of content, including news, cultural programming, entertainment, and sports. With a mission to inform, educate, and entertain, BTV plays a vital role in promoting national unity and cultural heritage across Bangladesh. Facing the challenges of an increasingly digital media landscape, BTV sought to modernize its operations and expand its reach beyond traditional broadcast signals. With viewers shifting to streaming platforms and on-demand content, BTV partnered with TiCON Systems Ltd. to create an OTT platform that would support its evolving audience engagement strategy.
Industry
Broadcasting
Market Size
National TV audience of over 160 million people in Bangladesh
Position
Leading National Television Channel in Bangladesh
Solution
AWS Solution Architecture, OTT Platform Implementation
Country
Bangladesh
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Customer Challenge
BTV recognized several challenges that needed to be addressed to stay relevant in the evolving media market:
Outdated Infrastructure
Legacy systems hindered BTV's ability to efficiently deliver high-quality content to a diverse and growing audience.
Limited Reach
Traditional broadcasting methods did not reach audiences outside of fixed geographic areas, especially the increasingly mobile and urban populations.
Content Quality and Personalization
BTV’s traditional platform lacked the ability to offer personalized content or a modern user interface that matched the expectations set by popular streaming services.
Budget Constraints
Expensive on-premises infrastructure and maintenance costs limited BTV's ability to invest in new technologies and content acquisition.
Solution Approach by TiCON Systems Ltd.
To address these challenges, TiCON Systems Ltd. implemented a comprehensive OTT solution using AWS services. The solution was designed to ensure scalability, flexibility, and a seamless user experience, aligning with the growing demands of BTV's viewers.
1.
Scalability and Cost-Optimization
AWS Amplify and Aurora Serverless were leveraged for their scalability and cost-effectiveness, enabling BTV to scale resources in response to demand while maintaining a pay-as-you-go pricing model.
2.
Seamless Content Delivery
AWS EC2 instances and AWS Elemental solutions were used to ensure smooth streaming and high-quality video transcoding, offering both live and on-demand content with minimal buffering.
3.
Global Reach with AWS CloudFront
AWS CloudFront, a global Content Delivery Network (CDN), was used to deliver content efficiently to users across Bangladesh and internationally. This reduced latency and improved user experience for both live and on-demand content.
4.
Security and Content Protection
AWS security features, including IAM (Identity and Access Management), encryption, and CloudFront, were integrated to protect both BTV's content and its viewers, ensuring a secure and trusted environment.
5.
Operational Efficiency
CloudFront, RDS, and ElastiCache improved system performance and resource management, while AWS tools like CloudWatch and CloudTrail enabled monitoring and logging, ensuring effective oversight and quick identification of issues.
6.
Agile Development with AWS Amplify
AWS Amplify was used to streamline the deployment of the frontend, allowing BTV’s development team to focus on delivering innovative and engaging user experiences.
Results and Benefits
The implementation of the AWS-based OTT platform brought about significant improvements for BTV:
1.
Expanded Reach
The OTT platform allowed BTV to reach a wider audience, overcoming the geographical limitations of traditional broadcasting and connecting with viewers who preferred on-demand content.
2.
Enhanced Viewer Engagement
With improved content quality and personalized recommendations, BTV’s viewers enjoyed a more engaging and satisfying experience. The user-friendly interface and intuitive navigation elevated BTV’s overall platform.
3.
Cost Optimization
The adoption of AWS cloud services helped reduce operational costs, enabling BTV to optimize its budget for content acquisition and investment in future digital initiatives.
4.
Improved Security and Resilience
AWS's security features ensured the protection of BTV’s platform and content, while the system's resilience minimized downtime, ensuring a stable and reliable viewing experience.
5.
Future Growth and Innovation
BTV is now well-positioned to continue expanding its digital services, including personalized content and data-driven insights, powered by AWS's flexible and scalable infrastructure.
AWS Services Utilized
Compute
AWS EC2
Transcoding
AWS Elemental
Content Delivery
AWS CloudFront
Load Balancing
AWS Elastic Load Balancing (ELB)
DNS Management
AWS Route 53
Database
AWS Aurora RDS
Frontend Deployment
AWS Amplify
Storage
AWS Elastic Block Store (EBS), AWS S3
Caching
AWS ElastiCache
Monitoring and Logging
AWS CloudWatch, AWS CloudTrail
Conclusion
Through the collaboration with TiCON Systems Ltd. and the integration of AWS cloud services, Bangladesh Television (BTV) has successfully transformed its broadcasting operations, expanding its reach, enhancing viewer engagement, and optimizing its infrastructure. This strategic move has set the stage for continued growth and innovation, ensuring BTV’s competitiveness in the fast-evolving media landscape of Bangladesh.
Leads connected
1699
Open rate
78%
Reply Rate
4.5%
Sign ups
45
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