18Mall Introduces Live Shopping: Driving Real-Time Engagement and Sales
Posted July 24, 2024
18Mall is a cutting-edge, data-driven e-commerce platform that uses AI and analytics to deliver a personalized, highly engaging shopping experience. The platform is designed to offer both shoppers and vendors an intuitive, dynamic marketplace that supports product discovery, instant purchases, and seamless transactions. In its mission to revolutionize the online shopping experience, 18Mall sought to enhance its platform by introducing Live Shopping – a feature that combines real-time streaming with e-commerce to create an interactive, engaging shopping environment.
Industry
E-Commerce, Live Shopping, AI
Market Size
E-Commerce in Southeast Asia is projected to grow to $100 billion by 2025
Position
Leading Data-Driven E-Commerce Platform in Southeast Asia
Infrastructure
AWS Cloud Services, AI, Live Streaming Technologies
Solution
Live Shopping Integration with AWS, AI-driven Personalization, and Real-Time Engagement
Country
Bangladesh (Development Location)
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Customer Challenge
While 18Mall’s platform was already sophisticated, it faced several challenges that were limiting its growth and user engagement:
Lack of Real-Time Interaction
Traditional e-commerce, while effective, didn’t provide the immediacy or interactive features that in-store shopping offers, such as product demonstrations or immediate feedback.
Impulse Purchases
Without the ability to create urgency or showcase products in real-time, the platform struggled to drive impulse purchases.
Vendor Engagement
Vendors lacked a robust way to engage directly with their customers and showcase products beyond static images and descriptions.
Differentiation in Competitive Market
As the e-commerce market in Southeast Asia becomes increasingly competitive, 18Mall needed an innovative feature to set it apart from other platforms.
Solution Approach by TiCON System Ltd
To address these challenges, TiCON System Ltd. integrated Live Shopping into the 18Mall platform, combining advanced live streaming technologies with e-commerce functionalities, powered by AWS. The solution employed a blend of innovative features and scalable infrastructure:
1.
Live Video Streaming
AWS Elemental MediaLive
Used to provide high-quality, low-latency live video streams, ensuring an uninterrupted experience for users globally. Transcoding ensured compatibility across devices and varying network conditions.
Real-Time Streaming
Enabled vendors to stream live demonstrations, showcase products in real-time, and directly interact with their audience, creating a more personalized shopping experience.
2.
Content Delivery and Scalability
AWS CloudFront CDN
Optimized the distribution of live video across geographies, ensuring smooth viewing experiences and minimizing buffering or lag, regardless of user location.
Scalable Infrastructure
Using AWS EC2 and Elastic Load Balancing (ELB), TiCON ensured that the infrastructure could scale seamlessly to support peak traffic during major sales events, such as flash sales or seasonal promotions.
3.
E-Commerce Integration
Real-Time Purchase Options
The live video feed integrated with 18Mall’s existing product catalog, allowing users to purchase products directly from the stream with on-screen purchase buttons and real-time inventory synchronization, powered by AWS Lambda and AWS Aurora RDS.
User Profiles and Personalization
Integration with the platform’s AI engine provided personalized recommendations and product filtering based on user preferences, past behavior, and viewing patterns.
4.
Interactivity and Engagement
Real-Time Messaging with WebSockets
Enabled live chat between vendors and customers during streams, allowing for instant feedback and personalized recommendations, further enhancing the live shopping experience.
Impulse Purchases and Urgency
The live format allowed vendors to create a sense of urgency with limited-time offers and exclusive deals, driving impulse purchases.
5.
Content Moderation and Analytics
AWS Rekognition
Used for real-time content moderation, automatically detecting inappropriate language or visuals, ensuring a safe environment for users.
AWS QuickSight
Provided in-depth analytics and performance metrics, including viewership data, customer interactions, and sales conversions, helping vendors and 18Mall refine their strategies and improve engagement.
Results and Benefits
The introduction of Live Shopping on 18Mall brought substantial benefits to both vendors and customers:
1.
Vendor Empowerment and Engagement
Vendors were able to reach a larger audience, demonstrate their products more effectively, and engage with customers in real-time. The interactive format led to a 20% increase in conversion rates compared to traditional product listings.
2.
Boosted Sales and Revenue
Direct engagement during Live Shopping events triggered impulse purchases, with the average shopping basket value increasing by 15%. The dynamic, real-time environment encouraged users to make quicker purchase decisions.
3.
Enhanced User Experience
Shoppers appreciated the live interaction and product demonstrations, leading to a 25% increase in user retention and a noticeable boost in overall customer satisfaction. The sense of community around live shopping events contributed to stronger brand loyalty and repeat purchases.
4.
Data-Driven Optimization
The real-time metrics captured by AWS QuickSight allowed 18Mall to track engagement levels, identify top-performing content formats, and refine marketing strategies, contributing to continuous improvements in the Live Shopping experience.
5.
Competitive Advantage
18Mall’s Live Shopping feature gave it a significant edge in a crowded e-commerce market, attracting a new audience and strengthening its position as a data-driven, user-centric platform.
About 18Mall: A Data-Driven Marketplace Powered by AI and Analytics
Developed by TiCON System Ltd, 18Mall stands out as a next-generation e-commerce platform that leverages AI, analytics, and cloud technologies to deliver a highly personalized shopping experience. The platform offers several innovative features:
Personalized Recommendations
AI-driven suggestions based on user behavior and preferences.
Dynamic Pricing
Real-time price adjustments using sophisticated algorithms based on market trends and inventory levels.
Vendor Empowerment
AI-assisted onboarding, product description generation, and fraud prevention.
Live Shopping (New Feature)
Vendors can host interactive livestreams, boost sales through real-time engagement, and build stronger customer relationships.
AWS Services Used
Compute
AWS EC2
Transcoding
AWS Elemental MediaLive
Content Delivery
AWS CloudFront
Load Balancing
AWS Elastic Load Balancing (ELB)
DNS Management
AWS Route 53
Database
AWS Aurora RDS
Frontend Deployment
AWS Amplify
Storage
AWS Elastic Block Store (EBS), AWS S3
Caching
AWS ElastiCache
Monitoring and Logging
AWS CloudWatch, AWS CloudTrail
Generative AI
AWS Bedrock
Conclusion
With Live Shopping, 18Mall has successfully bridged the gap between traditional e-commerce and the interactive experience of in-store shopping. The platform has enabled vendors to engage directly with customers in real-time, showcasing products dynamically while driving sales growth. Backed by a scalable and secure architecture powered by AWS, 18Mall has positioned itself at the forefront of innovative e-commerce, offering its users a truly personalized and engaging shopping experience that is set to evolve continuously.
Leads connected
1699
Open rate
78%
Reply Rate
4.5%
Sign ups
45
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